Industry Assets
Tools for marketing and destination management
We want to help local businesses and travel professionals inform and inspire visitors with unified messaging.
Visit Jackson Hole has collaborated with our land managers, governments, tourism businesses, and nonprofit partners to develop a number of tools for marketing and visitor education that are publicly available and free to use.
Visit Jackson Hole media hub and toolkits
Download JHTTB Images to Use
Our photo and video database includes a free collection of high-quality JPEG images, short films, and raw clips accessible for download and licensed under the Visit Jackson Hole license agreement. Images and videos may not be copied, distributed, or used for any purpose other than what you have indicated when requesting the images and videos. Failure to comply with image and video usage policies may result in fees and/or punitive damages as assessed by the photographer(s) and videographer(s).
Share your Photos
Share your business photos for use by the JHTTB and for the JHTTB to share with others for use. This media hub is intended to share images, videos, and other content with the Jackson Hole Travel & Tourism Board (JHTTB) and among JHTTB partners for the purpose of promotion and destination management of Jackson Hole.
By releasing this media to the Jackson Hole Travel & Tourism Board, you grant the right to use, publish, and copyright to the JHTTB. You also grant the right to publish this media on the JHTTB’s public media library for JHTTB partners to use and publish. Photographer / videographer credit will be used if required.
Please make sure the file name of your photos includes: “Business name_credit@photographer_imagedescription”
Visit Jackson Hole Social Playbook
Visit Jackson Hole’s social media channels celebrate the authentic culture and best-in-class experiences only Jackson Hole has to offer. Each channel deployed by the Jackson Hole Travel & Tourism Board works in tandem with the narrative framework of the destination’s annual campaign strategy to inspire visitation, inform travel itineraries, and engage audiences through their stay. Original content, produced for each channel seasonally, prioritizes telling the stories of authentic visitor and resident experiences.
We encourage our industry partners to download our social playbook as a resource to support social strategy.
VJH Social Media Playbook 2023
Mountain of Youth Campaign Toolkit
The JHTTB has developed a year-long marketing campaign, The Mountain of Youth, promoting Jackson Hole through display banners, paid social, organic social, paid search, and print tactics. The campaign officially launched on February 1st, and to help amply the campaign, we have developed this toolkit containing assets for our partners to use on their social channels.
Marketing Assets
Mountain of Youth Campaign
Everybody wants to stay young. But if you spend more time challenging yourself in the outdoors, you can preserve that youthful spirit for as long as you want. And Jackson Hole is the perfect place to do so.
The Mountain of Youth invites people to stay young by staying wild. And nobody does that better than Jackson Hole locals, who celebrate their values, experiences and way of life while encouraging visitors to embrace a similar sentiment.
The Mountain of Youth is a rallying cry for visitors and locals alike, reveling in the people and places that make Jackson Hole so special.
Stay Wild Marketing Campaigns
Our marketing goal is to ignite the passion of a more conscientious traveler. Our challenge is to communicate the wild ethos of Jackson Hole born from a deep love and respect for this place and the “wildness” it brings out in all of us who experience it. These campaigns drive awareness of Jackson Hole as a best-in-class sustainable travel destination, as well as set expectations with those who are actively planning a trip to Jackson.
Stay Wild
Unlike other mountain destinations, Jackson Hole has preserved its authentic culture and identity, wild ethos and intact environment. We want to celebrate what makes Jackson such a great place to both visit and live in while not exploiting or negatively impacting those same attributes. That’s the vision behind Stay Wild – a double meaning inviting people to come enjoy a wild location while highlighting the importance of keeping it that way.
The Wild Rules
In order to achieve our goal of becoming a leading sustainable destination, we need to ensure that visitor (and local) actions are always considering and contributing to a more sustainable Jackson Hole. The Wild Rules gives people a guideline for responsible behavior for recreating while also bringing our Stay Wild ethos to life.
Tag Responsibly
When visitors (and even locals) geotag on social media it brings unintended harm to some of Jackson Hole’s most precious natural areas. Tag Responsibly is an initiative that created the world’s first generic location tag – “Tag Responsibly, Keep Jackson Hole Wild.” The U.S. National Park Service recognized Tag Responsibly as a best-in-class example of how to promote local sustainability-minded behavior and it has since been copied widely by other mountain communities.
VisitJacksonHole.com
Visitjacksonhole.com is a centralized destination that inspires visitation, provides frictionless planning resources, and influences positive recreational behavior through educational messaging. Business listings for local tourism-driven businesses (lodging, dining, activity and tour operators, shops, cultural institutions, and wellness centers) are imported from Google and listed on the website. Business owners will be able to manage their list via a form here – coming soon.
The Jackson Hole Travel & Tourism Board (JHTTB) has worked to cultivate a local voice on the website through content collaborations with local nonprofits, businesses, and organizations. If you would like the JHTTB to share content on visitjacksonhole.com, please email our communications manager at jhcommunications@tetoncountywy.gov with your content pitch and any related photo or video assets.