Industry Assets
Tools for marketing and destination management
We want to help local businesses and travel professionals inform and inspire visitors with unified messaging.
Visit Jackson Hole has collaborated with our land managers, government agencies, tourism businesses, and nonprofit partners to develop a number of tools for marketing and visitor education that are publicly available and free to use.
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Responsible Visitation Messaging Toolkit
To amplify responsible recreation messaging, the Jackson Hole Travel & Tourism Board developed this toolkit, complete with free assets, for Jackson’s hospitality industry. Using this toolkit to educate incoming visitors with shared language can protect visitors, the environment, and our home.
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Visit Jackson Hole & JHTTB Brand Guidelines
This guide serves as a comprehensive manual that outlines how the Jackson Hole brand should be presented and communicated across various situations and channels. It establishes consistency in visual identity, voice, and messaging, ensuring that all marketing materials, from logos to tone of voice, adhere to the brand’s core values and desired perception.
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Photo/Video Media Hub
Our photo and video database includes a free collection of high-quality images, branded videos and toolkits accessible for download and licensed under the Visit Jackson Hole license agreement. Images and videos may not be copied, distributed, or used for any purpose other than what you have indicated when requesting the images and videos.
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Share your Photos
Share your business photos for use by the JHTTB and for the JHTTB to share with others for use. This media hub is intended to share images, videos, and other content with the Jackson Hole Travel & Tourism Board (JHTTB) and among JHTTB partners for the purpose of promotion and destination management of Jackson Hole. Please make sure the file name of your photos includes: "Business name_credit@photographer_imagedescription"
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Wildlife Campaign Toolkit
The JHTTB has developed a summer wildlife education campaign, Selfie Control, to remind and encourage people to keep the proper distance from wildlife. To help amplify the message, we have developed this toolkit containing assets for our partners to use at various guest touchpoints.
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Visit Jackson Hole Social Playbook
We encourage our industry partners to download our social playbook as a resource to support their social strategy.
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Marketing Campaigns
Wildlife & Selfie Control Campaign
We’ve all seen the videos on social media: someone gets too close to a bison for a selfie and the next thing you know, they are on the news with wild-animal-induced injuries. “Getting the shot” is not worth the risk to you or the wildlife, and a little self control can go a long way in Jackson Hole.
Selfie Control is your reminder that viewing and taking photos of wildlife is allowed and acceptable, but staying the appropriate distance is more than a suggestion. It’s a requirement – for your safety and the safety of the animal. Wildlife are at home here in the Tetons, even if it’s on the side of the road or trail. Humans are just guests.
Mountain of Youth Campaign
Everybody wants to stay young. But if you spend more time challenging yourself in the outdoors, you can preserve that youthful spirit for as long as you want. And Jackson Hole is the perfect place to do so.
The Mountain of Youth invites people to stay young by staying wild. And nobody does that better than Jackson Hole locals, who celebrate their values, experiences and way of life while encouraging visitors to embrace a similar sentiment.
The Mountain of Youth is a rallying cry for visitors and locals alike, reveling in the people and places that make Jackson Hole so special.
Stay Wild Campaign
Our marketing goal is to ignite the passion of a more conscientious traveler. Our challenge is to communicate the wild ethos of Jackson Hole born from a deep love and respect for this place and the “wildness” it brings out in all of us who experience it. These campaigns drive awareness of Jackson Hole as a best-in-class sustainable travel destination, as well as set expectations with those who are actively planning a trip to Jackson.
Unlike other mountain destinations, Jackson Hole has preserved its authentic culture and identity, wild ethos and intact environment. We want to celebrate what makes Jackson such a great place to both visit and live in while not exploiting or negatively impacting those same attributes. That’s the vision behind Stay Wild – a double meaning inviting people to come enjoy a wild location while highlighting the importance of keeping it that way.
The Wild Rules Campaign
In order to achieve our goal of becoming a leading sustainable destination, we need to ensure that visitor (and local) actions are always considering and contributing to a more sustainable Jackson Hole. The Wild Rules gives people a guideline for responsible behavior for recreating while also bringing our Stay Wild ethos to life.
Tag Responsibly Campaign
When visitors (and even locals) geotag on social media, it brings unintended harm to some of Jackson Hole’s most precious natural areas. Tag Responsibly is an initiative that created the world’s first generic location tag – “Tag Responsibly, Keep Jackson Hole Wild.” The U.S. National Park Service recognized Tag Responsibly as a best-in-class example of how to promote local sustainability-minded behavior and it has since been copied widely by other mountain communities.
Protecting Our Wild
Protecting Our Wild is a rallying cry for community sustainability in the valley. Building on our community’s strengths and goals, from public transport to green energy initiatives, we’re creating a place that’s truly unique. We seek to motivate a culture that celebrates and protects the relationships among locals, guests, and the vibrant ecosystem around us.
VisitJacksonHole.com
Visitjacksonhole.com is a centralized destination that inspires visitation, provides frictionless planning resources, and influences positive recreational behavior through educational messaging. Business listings for local tourism-driven businesses (lodging, dining, activity and tour operators, shops, cultural institutions, and wellness centers) are imported from Google and listed on the website. Business owners will be able to manage their list via a form here – coming soon.
The Jackson Hole Travel & Tourism Board (JHTTB) has worked to cultivate a local voice on the website through content collaborations with local nonprofits, businesses, and organizations. If you would like the JHTTB to share content on visitjacksonhole.com, please email our communications manager at jhcommunications@tetoncountywy.gov with your content pitch and any related photo or video assets.