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Shaping Tourism in the Tetons

Harnessing the power of tourism for Jackson.


Our vision is that Jackson Hole is a wild and resilient destination where the community, economy, and natural ecosystems simultaneously thrive. We work to ensure that tourism is a positive force for our community.

2021 Statistics

  • 1.6 million

    overnight visitors to Teton County

  • $1.5 billion

    in travel-generated spending

  • 7,740 Jobs

    travel-generated jobs
    (22.2% of Teton County’s total employment)

  • About the JHTTB

    The Jackson Hole Travel & Tourism Board (JHTTB) is dedicated to developing a healthy economy that preserves Jackson Hole’s natural capital, provides a quality visitor experience, and enhances the well-being of the community.

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  • Jackson Hole Travel & Tourism Board Seeks a Destination Management & Marketing Organization

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  • Data & Reports

    Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.

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RESOURCES FOR BUSINESSES


From press releases to high-quality, free use images to social posts, the Jackson Hole Travel and Tourism Board provides industry assets for the hospitality community in Jackson Hole.

Industry Assets

Tools for marketing and destination management for Jackson Hole.

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  • Funding Opportunities

    JHTTB funding for destination marketing, destination development, and destination stewardship projects.

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  • Data & Reports

    Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.

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  • News

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Working toward a sustainable future.


Great destinations are also great places to live, work, and play.

And we want to keep it that way. That’s why the Teton County is prioritizing destination stewardship with a renewed focus on protecting the environment, ensuring the long-term prosperity of the community, and building a sustainable local economy while enhancing residents’ quality of life.

Sustainable Destination Management Plan

Sustainable tourism protects more than just the environment.

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Recent News

  • Jackson Hole Travel & Tourism Board Seeks a Destination Management & Marketing Organization

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  • Visitor Sentiment Survey Quantifies Visitor Satisfaction & Identifies Opportunities

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  • JHTTB Votes to Support Responsible Recreation and Cultural Capital with $308K in Funding to Local Organizations

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