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Tourism is the lifeblood of Teton County. It drives the local economy and supports hundreds of accommodation providers, restaurants, tour operators, and other businesses. In 2021, travelers spent $1.5 billion, which generated $96.5 million in state and local tax receipts. Travel-generated tax revenues help support our local communities through public services and local infrastructure projects. If not for the taxes generated by the travel and tourism industry, the average household in Teton County would have paid $10,034 more in taxes for existing public services. The 7,740 jobs supported by travel represent 22.2% of Teton County’s total employment. Without those jobs, the 2021 Teton County unemployment rate of 3.2% would have been 25.4%.

In the state of Wyoming, a 5% lodging tax is collected on every visitor’s hotel, motel, or rental property stay; 3% is managed by the Wyoming Office of Tourism, and 2% stays in Teton County. 60% of these funds are managed by the JHTTB for destination marketing, tourist education, events, and other tourism-related initiatives as outlined in the Wyoming Statutes. The 40% balance is managed by the town of Jackson and Teton County, primarily to mitigate the impacts of tourism and enhances community infrastructure and programs, including but not limited to emergency services, transportation infrastructure such as the START bus system, the Historical Society and Museum, and the Parks and Recreation Department.

Without the taxes (including sales tax) generated from visitors, the average household in Teton County would have had to pay $7,103 more in taxes for existing public services in 2019. The 2021 report on the economic impact of travel in Wyoming indicates that the average tax relief per household increased to $10,034 in 2021.(Source, SDMP SAR p.89).

Public comment is available at the start of all board meetings and before action item votes. Public comments can be made in person, over the phone, or via Zoom. When making public comments, please announce yourself and the organization you represent. Please limit your comments to statements of opinion/fact and limit your comment to two minutes.

You may also submit public comment to the Board in writing by emailing our Executive Director at lodgingtax@tetoncountywy.gov. Written comments related to a specific agenda item must be submitted 8 hours prior to the board meeting.

The JHTTB allocates public funding to local (Teton County, WY) events taking place in fall, winter, and spring. Thanks to the money collected from the lodging tax, many community events have been partially funded by the JHTTB. To learn if your event is eligible and to apply:

Visit our Event Funding page

Often driven by the pressures from over-tourism, destination marketing organizations in the U.S. are increasingly evolving their missions to focus on destination stewardship and tourism management. This marks a shift away from a singular focus on promotion to coordinating the management of tourism growth, visitor flows, and environment and community impacts. SDMPs – also called Destination Stewardship Plans – are a relatively new tool and are designed to take a holistic approach to the overall assessment and strategic planning of a road map that supports the long-term health of destinations and the well-being of host communities. SDMPs involve a highly participatory development process that includes key stakeholder groups and members of the community, public, and tourism business sectors. SDMPs provide a strategic road map that identifies, amplifies, and aligns shared community values in ecosystem stewardship, economic vibrancy, growth management, and quality of life enhancement for residents.

For all media inquiries, questions about usage and request for additional promotional material, please contact us at visitjacksonhole@tetoncountywy.gov.

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JHTTB has a robust content strategy plan that does not include influencer marketing at this time. Should opportunities for influencer trips or content creation come up, it will be posted here.

In the meantime, enjoy your trip to Jackson Hole and please Tag Responsibly by excluding any geotagging and location tagging “Tag Responsibly, Keep Jackson Hole Wild” instead. Use #staywildjh to be featured!