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Funding Opportunities

Marketing and Visitor Impact Projects

The JHTTB is an opportunistic Board which considers funding requests year-round that align with the Board’s mission and vision and fall within the guidelines of the state statute. The JHTTB will strongly consider funding requests from local businesses or organizations that intend to “promote travel and tourism within the county, city, or town imposing the tax. Expenditures for travel and tourism promotion shall be limited to promotional materials, television and radio advertising, printed advertising, promotion of tours, staging of events, educational materials, and other specific tourism-related objectives, including those identified as likely to facilitate tourism or enhance the visitor experience provided that none of these funds shall be spent for capital construction or improvements.”

Funding requests that are considered marketing and/or visitor management require a presentation to the full Board during a regularly-scheduled monthly meeting and must be approved by a majority vote. Requests need to be received at least three months in advance to be considered. To apply for JHTTB funding, complete and submit this JHTTB Funding Application  no later than three months before funding is required. For more information, contact

For more information on the funding and partnership process, or to view FY’23 partnerships, click here.

Event Funding

The JHTTB allocates public funding collected from the lodging tax to local events to promote, market, and produce events taking place in fall, winter, and spring. The JHTTB has allocated between $600,000 and $1.9 million each year to assist local events.