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Shaping Tourism in the Tetons

Harnessing the power of tourism for Jackson.

The Jackson Hole Travel & Tourism Board is working to ensure that tourism is a positive force for our community.

2021 Statistics

  • 1.6 million

    overnight visitors to Teton County

  • $1.5 billion

    in travel-generated spending

  • 7,740 Jobs

    travel-generated jobs
    (22.2% of Teton County’s total employment)

About the JHTTB

The Jackson Hole Travel & Tourism Board (JHTTB) is dedicated to developing a healthy economy that preserves Jackson Hole’s natural capital, provides a quality visitor experience, and enhances the well-being of the community.


Supporting local Business.

Helping local businesses and travel professionals inspire and educate visitors with unified messaging.

Industry Assets

Tools for marketing and destination management for Jackson Hole.

  • Funding Opportunities

    JHTTB funding for events and marketing and visitor impact projects.

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  • Data & Reports

    Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.

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  • News

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Working toward a sustainable future.

Great destinations are also great places to live, work, and play.

And we want to keep it that way. That’s why the Teton County is prioritizing destination stewardship with a renewed focus on protecting the environment, ensuring the long-term prosperity of the community, and building a sustainable local economy while enhancing residents’ quality of life.

Sustainable Destination Management Plan

Sustainable tourism protects more than just the environment.


Recent News

  • Wyoming’s Destination Development Program supports tourism management and transportation needs in Teton County, WY

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  • Fall 2023 Hospitality Partners Update

    On September 21, 2023, the Jackson Hole Travel & Tourism Board and the Wyoming Office of Tourism hosted a quarterly Hospitality Partners Update for Fall 2023 to provide local and statewide tourism data, marketing resources, and tourism management strategies.

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  • New Destination Website

    The Jackson Hole Travel & Tourism Board (JHTTB) announces the highly-anticipated launch of, Jackson Hole’s destination website. The state-of-the-art website will serve as a comprehensive, destination-wide resource for visitors and residents as well as an invaluable tool for industry professionals.

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