The Jackson Hole Travel & Tourism Board ensures that tourism is a positive force for people, for nature, and for the economy.
The JHTTB is a seven-member volunteer board appointed by elected officials from the Town of Jackson and Teton County commissioners. Established in 2011, the primary function of the JHTTB at inception was to allocate Teton County’s portion of lodging tax collected by the State of Wyoming to promote travel and tourism within Teton County and the Town of Jackson. Due to unprecedented levels of visitation in the past five years, the JHTTB responded to the needs of our community by expanding its focus beyond promotional marketing to include visitor education and destination stewardship.
To formalize our desire to better manage tourism in the Tetons, in 2021 the JHTTB contracted with George Washington University’s International Institute of Tourism Studies and Confluence Sustainability to provide a strategic road map and indicators for destination stewardship in Teton County. The result of the year-long resident-led process is our Sustainable Destination Management Plan (SDMP), which amplifies our community, government, and public land manager’s efforts in environmental conservation, growth management, and preservation of our quality of life.
A destination stewardship council comprised of industry leaders and citizens was formalized in the spring of 2023 to serve as an interim advisory body to the JHTTB on how to best leverage lodging tax funds to implement the SDMP, help develop a new tourism governance structure, and encourage shared responsibility community-wide to better manage tourism.
What We do
Data & Reports
Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.Learn More
The JHTTB allocates public funding collected from the lodging tax to local events to promote, market, and produce events taking place in fall, winter, and spring. The JHTTB has allocated between $600,000 and $1.9 million each year to assist local events.Learn More
Sustainable Destination Management Plan
Sustainable tourism protects more than just the environment.Learn More
Board & Staff
Questions about JHTTB
Wyoming’s Destination Development Program supports tourism management and transportation needs in Teton County, WYLearn More
Fall 2023 Hospitality Partners Update
On September 21, 2023, the Jackson Hole Travel & Tourism Board and the Wyoming Office of Tourism hosted a quarterly Hospitality Partners Update for Fall 2023 to provide local and statewide tourism data, marketing resources, and tourism management strategies.Learn More
New Destination Website VisitJacksonHole.com
The Jackson Hole Travel & Tourism Board (JHTTB) announces the highly-anticipated launch of VisitJacksonHole.com, Jackson Hole’s destination website. The state-of-the-art website will serve as a comprehensive, destination-wide resource for visitors and residents as well as an invaluable tool for industry professionals.Learn More
Data & Reports
Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.Explore