The Jackson Hole Travel & Tourism Board ensures that tourism is a positive force for people, for nature, and for the economy.
The JHTTB is a seven-member volunteer board appointed by elected officials from the Town of Jackson and Teton County commissioners. Established in 2011, the primary function of the JHTTB at inception was to allocate Teton County’s portion of lodging tax collected by the State of Wyoming to promote travel and tourism within Teton County and the Town of Jackson. Due to unprecedented levels of visitation in the past five years, the JHTTB responded to the needs of our community by expanding its focus beyond promotional marketing to include visitor education and destination stewardship.
Mission: To effectively spend lodging tax funds to promote travel and tourism to Teton County in a manner that is consistent with the shared values of our community. The JHTTB’s actions will reflect stewardship of our natural resources, highlight our outstanding assets and amenities, and strive toward sustainability.
Vision: As a world leader in responsible tourism, the JHTT-JPB is dedicated to developing a healthy and vibrant fall, winter, and spring economy that preserves our natural capital and enhances the well-being of our community.
To formalize our desire to better manage tourism in the Tetons, in 2021 the JHTTB contracted with George Washington University’s International Institute of Tourism Studies and Confluence Sustainability to provide a strategic road map and indicators for destination stewardship in Teton County. The result of the year-long resident-led process is our Sustainable Destination Management Plan (SDMP), which amplifies our community, government, and public land manager’s efforts in environmental conservation, growth management, and preservation of our quality of life.
A destination stewardship council comprised of industry leaders and citizens was formalized in the spring of 2023 to serve as an interim advisory body to the JHTTB on how to best leverage lodging tax funds to implement the SDMP, help develop a new tourism governance structure, and encourage shared responsibility community-wide to better manage tourism.
What We do
Data & Reports
Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.Learn More
The JHTTB allocates public funding collected from the lodging tax to local events to promote, market, and produce events taking place in fall, winter, and spring. The JHTTB has allocated between $600,000 and $1.9 million each year to assist local events.Learn More
Sustainable Destination Management Plan
Sustainable tourism protects more than just the environment.Learn More
Board & Staff
Questions about JHTTB
Jackson Hole Travel & Tourism Board Releases Annual Report for FY23
JHTTB Annual Report, reporting on the organization and lodging tax from July 1, 2022 - June 30, 2023Learn More
JHTTB Hospitality Partner’s Update for Winter 2023-24Learn More
JHTTB Supports Airport Shuttle Pilot Program and Furthers Transportation Solutions of the SDMP
The Jackson Hole Travel & Tourism Board funded that Jackson Hole Airport for marketing and community outreach.Learn More
Data & Reports
Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.Explore