About the JHTTB
Working toward a sustainable future.
The Jackson Hole Travel & Tourism Board ensures that tourism is a positive force for people, for nature, and for the economy.
The JHTTB is a seven-member volunteer board appointed by elected officials from the Town of Jackson and Teton County commissioners. Established in 2011, the primary function of the JHTTB at inception was to allocate Teton County’s portion of lodging tax collected by the State of Wyoming to promote travel and tourism within Teton County and the Town of Jackson. Due to unprecedented levels of visitation in the past five years, the JHTTB responded to the needs of our community by expanding its focus beyond promotional marketing to include visitor education and destination stewardship.
Mission: Through strategic allocation of Teton County’s lodging tax funds, we steward Jackson Hole toward a sustainable destination, where our leadership, marketing, management, and community engagement ensure the vitality of our natural and human ecosystems.
Vision: Jackson Hole is a wild and resilient destination where the community, economy, and natural ecosystems simultaneously thrive.
To formalize our desire to better manage tourism in the Tetons, in 2021 the JHTTB contracted with George Washington University’s International Institute of Tourism Studies and Confluence Sustainability to provide a strategic road map and indicators for destination stewardship in Teton County. The result of the year-long resident-led process is our Sustainable Destination Management Plan (SDMP), which amplifies our community, government, and public land manager’s efforts in environmental conservation, growth management, and preservation of our quality of life.
A destination stewardship council comprised of industry leaders and citizens was formalized in the spring of 2023 to serve as an interim advisory body to the JHTTB on how to best leverage lodging tax funds to implement the SDMP, help develop a new tourism governance structure, and encourage shared responsibility community-wide to better manage tourism.
What We do
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Data & Reports
Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.
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Event Funding
The JHTTB allocates public funding collected from the lodging tax to local events to promote, market, and produce events taking place in fall, winter, and spring. The JHTTB has allocated between $600,000 and $1.9 million each year to assist local events.
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Sustainable Destination Management Plan
Sustainable tourism protects more than just the environment.
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Board & Staff
Erik Dombroski
Board Chair
Mary Bess
Vice Chair
Julie Calder
Secretary
Mike Geraci
Treasurer
Sheila Isanaka
Board Member
Sam Pope
Board Member
Shelby Scharp
Board Member
Crista Valentino
Executive Director
Lindsey Ehinger
Destination Management Coordinator
Britney Magleby
Operations & Communications ManagerQuestions about JHTTB
Recent News
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Mountain of Youth Campaign Takes a Local Perspective
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Jackson Celebrates Year 1 Achievements of the SDMP
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Jackson Hole Travel & Tourism Board Releases Annual Report for FY23
JHTTB Annual Report, reporting on the organization and lodging tax from July 1, 2022 - June 30, 2023
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Data & Reports
Data and reports from a variety of vetted sources to understand and respond to the dynamic tourism landscape.
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