Data & Reports

To better respond to the dynamic tourism landscape in Jackson Hole, the Jackson Hole Travel & Tourism Board provides data and reports from a variety of vetted sources.

This data overviews market trends, emerging travel patterns, visitor demographics, and numbers, year-over-year comparisons, and economic and community impact indicators. With this information, we can help build a broader understanding of how tourism is affecting Teton County, WY, and provide the Board and our hospitality partners with data-driven insights for better decision-making.

The JHTTB continues to utilize visitor and resident feedback to identify areas for growth and solution development. By prioritizing data-driven decision-making and fostering collaboration, the Jackson Hole Travel & Tourism Board plays a pivotal role in shaping the tourism landscape of Jackson Hole and ensuring its long-term economic, environmental, and social sustainability.

Tourism Dashboard

The Tourism Dashboard gives both visitors and locals a snapshot into the economy, community, and environmental metrics that track the economic health of our mountain town and expansive natural resources.

A summary look at the monthly DestiMetrics reports on bookings and lodging in Teton County, WY. The Executive Summary provides a year-over-year comparison on Paid Occupancy, Average Daily Rate (ADR), Revenue Per Available Room (RevPar), and Booking Pace.

A monthly DestiMetrics report that displays Jackson bookings up to 60 days out and a comparison to last year bookings at the same time.

A breakdown of the number of visitors each visitor’s center by month. Visitor Centers include the Jackson Hole Greater Yellowstone Visitor Center, Home Ranch Visitor Center, Jackson Hole Chamber of Commerce, and Jackson Hole Airport.

*These reports were previously published by the Jackson Hole Chamber of Commerce, but publishing has been paused. The Economic Dashboard is expected to resume in July 2024.*

The following monthly Economic Reports shared by the Jackson Hole Chamber of Commerce provide a snapshot into the economy of Jackson Hole, including lodging tax collection, monthly building permits, monthly business licenses acquired, real estate dollars, number of properties sold, sales and use tax, and airplane enplanement statistics .

Wyoming Office of Tourism provides industry partners with a summary of each county’s key metrics to inform stakeholders of the overall impact of tourism on our economy. The insights within the Quarterly Report give an overview of where we are today and where we are heading to efficiently and effectively guide organizations to steward powerful, data-led decision-making toward a better visitor experience and resident quality of life.

Tourism Dashboard

DestiMetrics Executive Summary

Daily Occupancy Report

Lodging Tax Breakdown by Month

Visitor Center Visitation Numbers

Economic Dashboard

Wyoming Office of Tourism Tourism Data (by Zartico)

Annual Report

Bylaws