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Data & Reports

To better respond to the dynamic tourism landscape in Jackson Hole, the Jackson Hole Travel & Tourism Board provides data and reports from a variety of vetted sources.

This data overviews market trends, emerging travel patterns, visitor demographics, and numbers, year-over-year comparisons, and economic and community impact indicators. With this information, we can help build a broader understanding of how tourism is affecting Teton County, WY, and provide the Board and our hospitality partners with data-driven insights for better decision-making.

The JHTTB continues to utilize visitor and resident feedback to identify areas for growth and solution development. By prioritizing data-driven decision-making and fostering collaboration, the Jackson Hole Travel & Tourism Board plays a pivotal role in shaping the tourism landscape of Jackson Hole and ensuring its long-term economic, environmental, and social sustainability.

Teton County Sustainable Destination Indicators

  • Economic

    Metrics used to assess the overall health and performance of Teton County’s travel and tourism economy, including visitation and financial impact.

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  • Environmental

    Metrics used to track and assess the environmental impacts and sustainability performance of Teton County’s travel and tourism industry.

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  • Social

    Metrics that measure the impact of travel and tourism on the local community and visitors including results from visitor and resident sentiment surveys.

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Please note the following chart is optimized for viewing on desktop.

Data Reporting Guide

Geolocation data is collected from mobile devices that are within a set area and are using apps with location services turned on. From the sample of devices that are picked up, we statistically model the data to estimate visitor volumes. This data is used to understand general visitation patterns and trends, however it is not a foot traffic counter.

Read the full Data Reporting Guide

Tourism Reports

The Tourism Dashboard gives both visitors and locals a snapshot into the economy, community, and environmental metrics that track the economic health of our mountain town and expansive natural resources. Please reach out to visitjacksonhole@tetoncountywy.gov for reports beyond one year.