Event Funding

Event Funding Application Categories

• Signature Event Applications: Applying for funds in excess of $74,999
  Applications for Signature events will be accepted between Dec. 1, 2024 – Jan. 31, 2025.  Applications for Signature events scheduled within the entire event funding eligibility date range (Sep. 20, 2025 – Jun. 07, 2026) will be accepted at this time.
• Regular Event Applications:  Applying for funds up to $74,999
  Events requesting up to 74,999 have TWO application periods based on when the event is scheduled to occur (Fall or Winter/Spring).  Please refer to Table 1 below to determine the appropriate application period for your event.

The Jackson Hole Travel & Tourism Board (JHTTB) allocates funding to events which meet the following qualifications:

The event takes place within Teton County, WY.

The event takes place between September 20, 2025 and June 7, 2026.

The event meets the minimum baseline standards for each core value of the SDMP as listed on the event application.

The event is accessible to the public (this may include free access or ticketed access that is available to all). The JHTTB does not fund private or exclusive events.

The event is inclusive to all attendees and does not explicitly or implicitly discriminate.

Multi-day events may be considered for funding as long as all dates are within the same JHTTB fiscal year (July 1 – June 30).  For multi-day events that straddle the beginning and/or end date of the eligible event date range (Sep. 20 or Jun. 7), only expenses related to or supporting the event activities occurring within the event funding window are reimbursable by JHTTB funds.  (For example:  If an event spans the dates of Sept. 19-22, 2025, staging costs related to event activities [e.g. performances, meals, races, etc.] occurring on Sep. 19 cannot be reimbursed by the JHTTB as the event activities fall before/outside of the funding window.  See Table 1.).

The JHTTB event funding budget is not intended to support a series of events that spans multiple weeks.  For example, a weekly event occurring every Thursday over several weeks could be considered ”routine programming” by the hosting organization, not an event as defined by the JHTTB Event Committee.  Funding for routine programming that aligns with the mission, vision, and core values of the JHTTB and its SDMP may be better suited for a Community Partnership application.  For more information on qualifications for Community Partnership funding, please contact Crista Valentino, Executive Director at lodgingtax@tetoncountywy.gov.

The main purpose of the event is to contribute to the unique character of the community and/or drive visitation to Teton County, WY. While JHTTB-funded events can result in net profit for the applicant organization, their main purpose should not be to raise operating revenue for a business or organization.

The event organizers agree to use JHTTB funding only to cover event promotions, marketing, and staging of events. Event organizers agree they will not request funding to be used for capital projects or alcohol expenses. (See below for more information on reimbursable expenses).

The event organizers will submit an online application, including an event overview, budget, and marketing plan, that will be reviewed by the Events Committee and made publicly accessible by request to the JHTTB. The application deadline for each event period is firm.  No applications will be accepted after the application deadline.

The event organizers agree to complete an online recap report after the event, including an event overview, an actualized P&L, and results of the event marketing efforts. This recap will be reviewed by the committee and made publicly accessible by request to the JHTTB.

The event organizers understand that awarded funds will be made as a reimbursement to expenses paid by the recipient. This reimbursement process can take 1-3 months after the event takes place and receipts are submitted.  The event organizers agree to the funding conditions and reimbursement process as outlined in the Event Agreement (an example agreement can be viewed here).

The Jackson Hole Travel & Tourism Board Special Events Committee does not currently fund events taking place in the summer.

The JHTTB full board MAY fund non-event programs that take place regardless of time of year if they help meet the mission and vision of the JHTTB. For more information on JHTTB funding outside of events:

JHTTB Funding Opportunities

By Wyoming Statutes, the JHTTB’s allocation of lodging tax funds can only be used “to promote travel and tourism within the county, city or town imposing the tax. Expenditures for travel and tourism promotion shall be limited to promotional materials, television and radio advertising, printed advertising, promotion of tours, staging of events, educational materials, and other specific tourism-related objectives, including those identified as likely to facilitate tourism or enhance the visitor experience, provided that none of these funds shall be spent for capital construction or improvements.”

Examples of reimbursable event expenses are included here.

Marketing expenses

• Local media buys dedicated to marketing the event
• Paid social media
• Paid search campaigns
• Any expenses used to directly market the event
• The JHTTB cannot reimburse marketing expenses that promote the organization rather than the event

Promotional expenses

• Event banners
• Event mailers and brochures
• Medals for sporting events
• Other paraphernalia given away at the event that promotes Jackson Hole
• The JHTTB cannot reimburse promotional expenses that are sold at the event

Staging of events expenses

• Venue rental
• Event talent or entertainment
• Event rentals
• Audio-visual expenses
• Food
• Lodging and airfare for staff and / or talent
• Any expenses necessary to put on the event

The JHTTB cannot reimburse alcohol, regular staff salaries, capital expenses, and any expenses that are used for the organization rather than the event