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Ambassador Services

The Jackson Hole Travel and Tourism Board takes hands-on approach to protecting the places and experiences that people come here to enjoy, using visitor-paid lodging taxes to deploy trained staff and local experts in high use recreation areas throughout the valley.

Ambassador services, or boots-on-the-ground personnel dedicated to educating visitors and empowering users to leave a positive impact, are one of the most effective ways to meet recreators where they’re at and prevent major accidents that could be devastating for Jackson's natural landscape and local community. Since 2020, when the destination began allocating visitor revenue to ambassadorship, these trained professionals have extinguished over 200 abandoned campfires, issued more than 90 food storage violations, and educated over 500 trail users on safe and responsible behavior.

Through this work, Jackson offers a model for nature-centric destinations to explore innovative ways to care for the places that draw visitors, using the revenue that visitors leave behind. With this purpose in mind, the Jackson Hole Travel & Tourism Board offers funding to local organizations with dedicated expertise in providing boots-on-the-ground work that shares the destination’s sustainability mission. The Board opens applications annually in February for projects that run from July to the following June.

The Power of Ambassadors

  • Friends of Bridger-Teton

    Ambassadors on the National Forest surrounding Jackson Hole contribute to zero human-wildlife conflicts in areas where ambassadors were present and zero human-caused wildfires in 2025.

    View the impact report

  • Teton Backcountry Alliance

    Personnel on Teton Pass, including those operating a pass shuttle, provide safe transportation and backcountry safety messaging to almost 400 skiers annually.

    View the impact report

  • Jackson Hole Nordic Alliance

    Ambassadors for Nordic activities, including Nordic skiing, snowshoeing, and fat biking, keep Teton County, WY trails safe and clean in the winter.

    View the impact report

  • Tourism Dollars Protect the Places We Love

    Exploring the general impact of ambassador services funding on Jackson's landscape and community, using tangible results from practiced ambassador programs.

    Read the article

  • Benefits of the Lodging Tax

    How communities benefit from lodging tax collections, particularly when the revenue is put to use in ways that reflect community values.

    Read the article

  • Supporting Responsible Recreation

    A press release issued by Visit Jackson Hole in 2024 indicates high hopes for ambassador services type funding and provides background into a critical decision by the local tourism board.

    Read the article

How to apply for JHTTB ambassador services funding

The JHTTB considers ambassador services to be personnel dedicated to facilitating on-the-ground services and face-to-face interactions that improve visitor behavior, promote responsible tourism practices, and/or mitigate the negative impact of tourism on the natural environment, local infrastructure, or local community. These services must be provided by trained staff, trained volunteers, or local experts who serve as on-the-ground representatives of the destination’s sustainability mission.

This funding is strictly reserved for boots-on-the-ground ambassadorship and should not include communications or digital ambassador initiatives, such as website development or maintenance. Additional information on eligible expenses can be found in the ambassador services funding guidelines. The JHTTB offers other funding types for projects and events that do not facilitate boots-on-the-ground ambassadorship, which can be found here.

Local organizations wishing to apply are required to read the guidelines in their entirety, then submit an application by March 30, 2026 at 5 pm MT. Late or incomplete applications will not be considered.