Visit Jackson Hole Hosts Hospitality Partners Update

WATCH THE RECORDING

Summer ’26 Big Picture

The destination fared well through an interesting winter, and is well-positioned for summer. Industry partners should expect a busy start to summer and a tapering off in October. We’re anticipating visitor impacts from Grand Teton National Park construction, changes for international travelers, wildfires and smoke, and traffic and congestion. Resources are provided below from Visit Jackson Hole to prepare visitors before arrival and offer alternative experiences while in destination.

Occupancy from Destimetrics

Winter 25-26 finished 1% up in occupancy compared to winter 24-25. Average daily rate (ADR) was also increased when compared to winter 24-25, contributing to an overall increase in total lodging revenue and lodging tax receipts. Jackson was one of only two mountain West destinations that showed an increase in occupancy year-over-year, indicating destination resiliency and, perhaps, the best available snow. Visit Jackson Hole will continue to explore winter need periods and diversity of winter offerings.

All summer months are ahead in bookings from the same time last year, with a decrease not occurring until October. May and June forecast particularly busy months for which the hospitality industry should prepare.

Daily Occupancy Report as of April 30, 2026
Multi-Destination Comparison Report as of April 30, 2026

Demographics & Spending from Datafy

While visitation from drive markets, including Sale Lake City, Idaho Falls, and Montana generate a large volume of visitors into Jackson Hole, it’s the direct flights markets, including Dallas, Atlanta, and New York that contribute the most visitor spending. Visitors flying to the destination stay longer, spend more, and have less of an environmental impact, so Visit Jackson Hole uses this data to target high value visitors.

79% of summer visitors stay overnight, and the average length of stay is 5.5 nights. The luxury market is outperforming other demographics, and the middle market is willing to pay premium but expects quality for the price.

Data and reports from Datafy
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Summer 2026: What to Expect

Grand Teton National Park Construction: A number of roadways and trailheads will be under construction in the 2026 and 2027 summer seasons to prepare for the Park’s centennial year. Construction updates can be found on the 2026 Grand Teton National Park construction page.

International Travel: International travel to the US is down, but visitors who are still visiting Jackson from other countries are planning on entering the Parks. $100 day passes or $250 America the Beautiful passes can be purchased online, at Park entrances, or at the Jackson Hole Chamber of Commerce in advance.

Wildfires & Smoke: Jackson and surrounding areas are at risk of wildfire, and the surrounding states are in drought which could impact Jackson’s air quality and visibility. The wildfires page will alert on active fires in the area and safety messaging when air quality and visibility are low.

Traffic & Parking: Parking maps will be available throughout town. Encourage guests to drive early or late, ride a bike, or take the START Bus.

Destination Capacity & Welcome-ability: Lodging, campsites, activities, and many restaurants now require a reservation. Guests are looking to frontline staff for recommendations and how to behave in the destination, and staff can get educated through the free Jackson Hole Pro Course. Jackson is becoming a leading destination in accessibility, and visitors can utilize the accessibility page on our website to learn more.