Visit Jackson Hole announces the next stage of destination marketing and communications

Visit Jackson Hole (VJH) names MMGY Origin Outside as creative agency of record and Campstories as public relations agency for Jackson Hole. Both agencies will begin work on July 1, 2026.

Visit Jackson Hole’s creative agency is responsible for concepting, designing, and implementing nationwide campaigns with a dual mandate: driving visitation when economic conditions require and changing visitor behavior toward responsible, sustainable travel. VJH shifted their marketing strategy with the adoption of the Sustainable Destination Management Plan in 2023 to encompass brand affinity and non-traditional educational campaigns as well as traditional marketing and promotion for targeted need periods. MMGY Origin Outside consistently strikes this balance, demonstrating proven experience to attract visitors alongside a stewardship philosophy that real visitor behavior change is possible when travelers also benefit.

“After a competitive selection process, Origin emerged as the clear choice because of their deep expertise in destination marketing and their authentic understanding of mountain communities. Their experience helping destinations navigate growth, stewardship, and evolving visitor expectations aligns closely with the priorities of this community. We are excited to partner with a team that shares our commitment to sustainability, responsible visitation, and preserving the qualities that make this place unique.”

— Sam Pope, Vice Chair, Visit Jackson Hole

MMGY Origin Outside will utilize a $1.9 million campaign and media budget to educate and manage visitors year-round and to expand visitation during identified need periods. MMGY Origin Outside is based in Kansas City and maintains a client roster across major international destinations and brands – Grand Targhee Resort, Stio, Taos Ski Valley, Big Sky, and Destination BC – bringing the scale and experience that Visit Jackson Hole campaigns require.

“Visit Jackson Hole has built something rare: a destination brand with real values, backed by a plan that holds tourism accountable to the community and the land it depends on. We’re proud to partner with the Visit Jackson Hole team to build on that foundation and help evolve the brand for the next chapter of the destination. That’s what makes this partnership so exciting and so significant. It’s why we come to work every day. Origin’s outdoor creative and strategic expertise, powered by MMGY Global’s research, media, and data capabilities, will allow us to bring the experience, enthusiasm, passion, and drive this work deserves.”

— Stephen Coomber, VP, Group Creative Director, MMGY Origin Outside

Campstories joins Visit Jackson Hole as its first public relations agency, tasked with earning meaningful media coverage for the destination and Jackson’s diverse hospitality industry. The agency brings experience in travel, tourism, and outdoor lifestyle storytelling with a clear understanding of mountain destinations.

“The RFP process for a PR partner was robust and competitive, and we’re excited to begin working with Campstories to help us broadcast and balance the many narratives around Jackson Hole. Their approach to media and creating meaningful, authentic connection between people and place fits right in with the way we conduct business, and we look forward to the opportunities ahead.”

— Mike May, Board Member, Visit Jackson Hole

Campstories will work on a $50,000 annual budget to generate immense ROI in earned media coverage.

“Working with Jackson Hole is especially meaningful to the Campstories team. We have spent much of our lives exploring, working in, and telling stories from mountain communities and public lands throughout the American West. We’re beyond honored to help share stories that reflect the character, complexity, and enduring wild spirit of Jackson Hole—and the people who make it such a remarkable place.”

— Courtney Housam, COO, Campstories

Nearly 3 million visitors travel to Jackson each year, generating over $1.8 billion in spending and more than $11 million in local lodging tax revenue. Visit Jackson Hole utilizes roughly 35% of their annual budget, entirely generated by the local lodging tax, for marketing, communications, and messaging. These partnerships will be critical in delivering campaigns and storytelling that authentically showcase one of the most sought-after destinations in the world.

“Both agencies clearly understand that Jackson Hole isn’t a product to be sold, but a place to be protected and shared responsibly. Origin has the creative depth to run campaigns that drive results without compromising the brand and Campstories brings the earned voice to shape narratives that actually land. Together, they reflect exactly where destination marketing and management has to go: beyond promotion alone and toward genuine stewardship.”

— John Bowers, Director of Marketing & Sales, Visit Jackson Hole

About Visit Jackson Hole

Visit Jackson Hole is the destination marketing and management organization for Teton County, Wyoming. Through strategic allocation of Teton County’s lodging tax funds, we steward Jackson Hole toward a sustainable destination, where our leadership, marketing, management, and community engagement ensure the vitality of our natural and human ecosystems.

About MMGY Origin Outside

MMGY Origin Outside is an outside-focused marketing agency. We help organizations tell their best stories, in ways that create measurable impact.

About Campstories

Campstories is a creative public relations agency crafting legendary narratives for adventurous brands in travel, tourism, and lifestyle. We create authentic, meaningful connections, helping our partners amplify their brands with effective public relations and marketing strategies to ignite growth.