Event Funding

Events that take place between September 21, 2024 and December 31, 2024 must apply between January 1, 2024 and February 28, 2024. Events that take place between January 1, 2025 and June 9, 2025 must apply between May 1, 2024 and June 30, 2024. Events not taking place in these date windows are likely not eligible for funding, but may contact john@jacksonholechamber.com for special consideration.

Fall 2024 events will be notified of funding awards in April 2024. Spring 2025 events will be notified of funding awards in August 2024.

Eligibility requirements include but are not limited to:

• The event takes place in Teton County, WY
• The event takes place between the second-to-last Saturday of September and the first Sunday of June.
• The event is accessible to the public (this may include free access or ticketed access that is available to all. The JHTTB does not fund private events.)
• The main purpose of the event is to contribute to the unique character of the community OR drive visitation to Teton County, WY. While JHTTB-funded events can result in net profit, their main purpose should not be to raise funds for a business or organization.
• JHTTB funding is only used to cover event promotions, marketing, and staging of the event.
• The event organizers submit an online application, including an event overview, budget, and marketing plan, that will be reviewed by the committee and made publicly accessible.
• The event organizers submit a recap report after the event, including an event overview, an actualized P&L, and results of event marketing efforts, that will be reviewed by the committee and made publicly accessible.
• The event organizers agree to the funding conditions and reimbursement process as outlined in the Event Agreement.

Events being considered for over $75,000 in funding will be required to present to the full JHTTB Board for consideration at a monthly public meeting.

The Jackson Hole Travel & Tourism Board Special Events Committee does not currently fund events taking place in the summer.

The JHTTB full board MAY fund non-event programs that take place regardless of time of year if they help meet the mission and vision of the JHTTB. For more information on JHTTB funding outside of events:

JHTTB Funding Opportunities

By Wyoming Statutes, the JHTTB’s allocation of lodging tax funds can only be used “to promote travel and tourism within the county, city or town imposing the tax. Expenditures for travel and tourism promotion shall be limited to promotional materials, television and radio advertising, printed advertising, promotion of tours, staging of events, educational materials, and other specific tourism-related objectives, including those identified as likely to facilitate tourism or enhance the visitor experience, provided that none of these funds shall be spent for capital construction or improvements.”

Examples of reimbursable event expenses are included here.

Marketing expenses

• Local media buys dedicated to marketing the event
• Paid social media
• Paid search campaigns
• Any expenses used to directly market the event
• The JHTTB cannot reimburse marketing expenses that promote the organization rather than the event

Promotional expenses

• Event banners
• Event mailers and brochures
• Medals for sporting events
• Other paraphernalia given away at the event that promotes Jackson Hole
• The JHTTB cannot reimburse promotional expenses that are sold at the event

Staging of events expenses

• Venue rental
• Event talent or entertainment
• Event rentals
• Audio-visual expenses
• Food
• Lodging and airfare for staff and / or talent
• Any expenses necessary to put on the event
• The JHTTB cannot reimburse alcohol, regular staff salaries, capital expenses, and any expenses that are used for the organization rather than the event