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JHTTB Releases RFP for a Social Media Coordinator

By Jackson Hole Travel & Tourism Board

The Jackson Hole Travel & Tourism Board is seeking a social media coordinator to develop and implement a robust and comprehensive multi-channel social media strategy. Proposals due May 9, 2025 at 4 pm.

As the main destination marketing and management organization for Teton County, WY, the Jackson Hole Travel and Tourism Joint Powers Board (JHTT-JPB) will contract a social media coordinator to represent Visit Jackson Hole through innovative, relevant, and cutting edge social media strategies. The selected contractor will work in conjunction with the JHTT-JPB’s contractors, Brand Agency of Record, and partners, and will be responsible for fulfilling the scope of work outlined below.

VIEW THE FULL RFP

RFP Issued: April 11, 2025
Proposals Due: May 9, 2025 at 4:00 PM (MT)
Notification of award: June 12, 2025
Contract to begin July 1, 2025

The selected candidate shall be responsible for providing the following deliverables in the below scope of work:

  • Develop, write captions, and publish engaging social media content across multiple platforms for the JHTT-JPB. Ensure timely responses to user inquiries and messages across all social media platforms within 24 hours.
  • Plan, shoot, and edit content tailored for social platforms, ensuring each piece is platform-optimized and aligned with brand messaging.
  • Work in partnership with JHTT-JPB’s Marketing Manager on content needs, development of strategy, and production on an as-needed basis.
  • Develop social media strategy and prepare bi-weekly content calendars for social media accounts across all social media channels. Present these strategies weekly to the Marketing Manager and quarterly to the JHTT-JPB’s marketing committee.
  • Collaborate with the JHTT-JPB’s Agency of Record to develop, produce, and/or distribute content based on annual marketing strategy and content needs.
  • Curate and manage content for the JHTT-JPB shared community asset photo library, Crowdriff.
  • Track and analyze key performance metrics (engagement, reach, follower growth, conversions, etc.) using social media analytics tools.
  • Test different content formats, posting times, and strategies to improve reach and engagement.
  • Stay up-to-date with platform algorithm changes and adjust strategies accordingly.
  • Stay ahead of social media trends, platform updates, and best practices.
  • Stay informed about trending topics, viral moments, and cultural conversations to keep the brand relevant and top-of-mind.
  • Ensure all content aligns with brand voice, aesthetics, and messaging.
  • Actively monitor social media channels, responding to comments, messages, and mentions in a timely and engaging manner.
  • Foster community engagement by initiating conversations, running interactive campaigns (polls, Q&A, giveaways, etc.), and responding authentically.
  • Build relationships with influencers, brand advocates, and potential collaboration partners.
  • Participate in partner status meetings, monthly JHTT-JPB meetings, and additional meetings as needed.

All bid proposals shall be submitted electronically. Please email an electronic version of your proposal with the subject line “JHTTB: Social Media Coordinator RFP ” to JHTT-JPB Executive Director Crista Valentino at lodgingtax@tetoncountywy.gov and Deputy County Attorney Keith Gingery at kgingery@tetoncountywy.gov.

Full RFP, including terms, proposal requirements, and timeline, can be found here.