Funding Opportunities

By Wyoming Statutes, the JHTTB’s allocation of lodging tax funds can only be used “to promote travel and tourism within the county, city or town imposing the tax. Expenditures for travel and tourism promotion shall be limited to promotional materials, television and radio advertising, printed advertising, promotion of tours, staging of events, educational materials, and other specific tourism-related objectives, including those identified as likely to facilitate tourism or enhance the visitor experience, provided that none of these funds shall be spent for capital construction or improvements.”

Examples of reimbursable event expenses are included here.

Marketing expenses

• Local media buys dedicated to marketing the event
• Paid social media
• Paid search campaigns
• Any expenses used to directly market the event
• The JHTTB cannot reimburse marketing expenses that promote the organization rather than the event

Promotional expenses

• Event banners
• Event mailers and brochures
• Medals for sporting events
• Other paraphernalia given away at the event that promotes Jackson Hole
• The JHTTB cannot reimburse promotional expenses that are sold at the event

Staging of events expenses

• Venue rental
• Event talent or entertainment
• Event rentals
• Audio-visual expenses
• Food
• Lodging and airfare for staff and / or talent
• Any expenses necessary to put on the event

The JHTTB cannot reimburse alcohol, regular staff salaries, capital expenses, and any expenses that are used for the organization rather than the event

Destination Management refers to the coordination, collaboration, and/or management of visitor flow, visitor education, transportation, attractions, amenities, accessibility, marketing, fulfillment, local resources, and mitigating the impacts of tourism.

Destination Development is the act of improving the experience within a destination for visitors and residents. It often is focused on improving experiences, tourism product development, and tourism product refinement. For example, encouraging new businesses to fill experience gaps, supporting entrepreneurship and existing businesses in refinement of already established products, and identifying gaps in the visitor’s experience or needs.

Destination Stewardship is a collaborative process that aims to preserve a geographic area’s natural, cultural, social, and economic resources for future generations. It’s a long-term strategy that involves multiple stakeholders, including local communities, governments, NGOs, and the tourism industry. The goal is to maintain the integrity of a region, town, or country while balancing the needs of residents and visitors.

Destination Marketing is the act of raising awareness, attracting visitors, and building long-term relationships through branding, communications, and promotion. It also includes education and awareness-building amongst residents and visitors, developing outreach materials across multiple channels, earned and paid media, destination branding, and FAM tours.