Director of Marketing and Sales

Employer: Visit Jackson Hole
Position: Director of Marketing and Sales
Reports To: Executive Director

Application deadline: May 1, 2026
Link to apply:

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Position Summary
The Director of Marketing & Sales serves as the strategic leader of Visit Jackson Hole’s marketing and sales functions, overseeing annual marketing strategies and destination sales efforts aligned with organizational goals and the Sustainable Destination Management Plan. This role supervises the Communications Manager, Destination Sales Manager, and department contractors while serving as the primary liaison to Agencies of Record for branding, PR, and social media. The Director leads digital innovation, paid media, content development, ensuring consistent messaging grounded in responsible and sustainable tourism.

Primary Duties and Responsibilities

Essential functions, as defined under the Americans with Disabilities Act, may include the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions performed; incumbents may be assigned additional duties as required. Reasonable accommodations will be made as needed. This job description is subject to change at any time by the employer.

ESSENTIAL DUTIES
Strategic Planning & Leadership

Lead development, execution, and performance tracking of annual marketing and sales strategies, and seasonal campaigns aligned with the SDMP and organizational goals
Develop multi-year marketing and sales roadmaps that balance destination promotion with responsible visitation; manage departmental budgets, KPIs, and ROI reporting
Lead competitive analysis and market positioning to differentiate Jackson Hole as an authentic and sustainable mountain town destination

Team Leadership, Agency & Contractor Management

Directly supervise Communications Manager, Destination Sales Manager, and marketing department contractors
Oversee performance management, professional development, and recruitment, fostering a collaborative team culture that reflects organizational values
Serve as primary liaison to Agencies of Record, ensuring all deliverables reflect brand standards, current strategy, and responsible visitation messaging
Coordinate between multiple agencies to ensure seamless and consistent cross-channel campaign integration

Brand, Content & Digital Strategy

Maintain consistent brand identity across all channels aligned with organizational values and SDMP priorities
Develop and execute digital marketing strategies including paid search, programmatic, SEO, and content that authentically represents Jackson Hole
Drive website UX improvements and lead digital innovation initiatives that enhance the visitor planning experience

Performance Measurement & Reporting

Analyze and report on campaign KPIs, digital metrics, visitor trends, and economic impact
Conduct post-campaign analysis and benchmark performance

Stakeholder, Sales, & Community Engagement

Serve as lead marketing contact for community stakeholders, partners, and regional organizations
Work with the Destination Sales Manager to develop a sales strategy that aligns with brand and marketing goals for the destination
Collaborate with organization’s fulfillment agency to maximize air credit program as well as other packages/promotions
Attend Board meetings, media trips, engage with FAM tours, and deliver regular performance presentations communicating marketing impact and destination health

Visitor Experience, Stewardship & Crisis Communications

Oversee visitor-facing messaging and collaborate with Destination Stewardship Manager to develop programs that support sustainable visitation behaviors
Lead crisis response strategy and serve as backup spokesperson when the Executive Director is unavailable

Other Duties

Perform other duties as assigned.

Minimum Qualifications

Education and Experience

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred
Minimum of 3-5 years of experience in marketing, sales, or and communications leadership, destination marketing, or a related field
Destination marketing and management organization (DMMO) or tourism industry experience preferred.
Consideration will be given for additional experience in responsible and sustainable tourism or visitor management
Experience managing cross-functional teams required
Preference for candidates who are residents of Teton County, Wyoming, or surrounding areas, and/or have a demonstrated understanding of the Teton County, WY community

Licenses or Certifications

A valid Wyoming/Idaho driver’s license is required
Must be able to travel nationally and internationally by air as needed and have a valid passport

Considerable Knowledge of

Destination marketing principles, tourism industry trends, and competitive market dynamics
Teton County’s Sustainable Destination Management Plan
Brand strategy, content marketing, and multi-channel campaign development
Digital marketing including paid search, programmatic advertising, SEO, and social media
Destination sales frameworks, inbound tourism trade, promotions/packaging, group business development and strategy
Performance measurement frameworks, attribution modeling, and analytics platforms
Budget management, financial reporting, and resource allocation
Sales coordination, innovations in sales based on customer segments, and trade show engagement
Crisis communications protocols and media relations best practices
Wyoming Lodging Tax Statute and related compliance requirements

Skills and Abilities

Strong strategic thinking and ability to translate organizational goals into actionable marketing plans
Excellent leadership and team management skills with the ability to inspire and develop staff
Exceptional written and verbal communication skills, including public speaking
Proficiency in digital marketing platforms, CRM tools, analytics software, and content management systems
Proficiency in adapting SEO strategies to align with AI-driven search and content discovery trends
Ability to collaborate with lodging, resorts, activities and other tourism sectors
Ability to manage multiple projects, agencies, and deadlines simultaneously
Strong analytical skills with the ability to interpret data and make informed strategic decisions
Commitment to responsible tourism, destination stewardship, and community-centered decision making
Ability to build and maintain effective relationships with diverse stakeholders, partners, and agencies

Physical Demands / Work Environment

Work is primarily performed in a standard office environment
Requires sitting, standing, walking, and lifting up to 20 pounds
Regular driving is required to accomplish work duties
Must be able to travel nationally and internationally by air as needed

Position Type and Expected Hours of Work

Full-time, year-round executive position
Primarily daytime hours; evenings and weekends required as needed
Work schedule may fluctuate based on organizational and community needs

Benefits Package
Visit Jackson Hole offers a competitive benefits package that supports the health, financial security, and work-life balance of our team members, including comprehensive health insurance, enrollment in the Wyoming Retirement System, and a generous paid time off package.

About Visit Jackson Hole
The Jackson Hole Travel & Tourism Board, doing business as Visit Jackson Hole, is the official destination marketing and management organization for Jackson Hole, Wyoming. Visit Jackson Hole envisions Jackson as a wild and resilient destination, where the community, economy, and natural ecosystems simultaneously thrive. www.visitjacksonhole.com

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Duties and responsibilities may change at any time with or without notice.